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Professional Experience

Explore my career journey across software engineering and product leadership. Expand each role to view responsibilities and highlights.

Owned development and operations of corporate sites and MarTech stack; integrated CRM, APIs, and data feeds.

Served as a key technical member of the Marketing department, responsible for the comprehensive management, hands-on development, and technical optimization of corporate websites and digital marketing initiatives. Proactively identified needs, architected solutions, and took ownership of increasingly complex technical projects, laying the groundwork for a transition into product management. This involved strategic planning contributions, system design, process improvement, and direct technical execution for the company's digital assets and marketing technology stack, leveraging a strong marketing and full-stack development background.

  • TV Signage $300K Hardware Cost Avoidance

    Architected and delivered a solution avoiding $300,000 in hardware costs by implementing a cost-effective mini-PC solution.

  • Marketing Data Clarity Improvement

    Introduced new marketing and advanced reporting tools, improving marketing data clarity by 15-20% and campaign effectiveness by 12%.

  • TV Signage Website Rebuild – Lead Gen Boost

    Rebuilt the TV signage website from scratch, implementing QR code lead capture and cross-selling admin tools, boosting lead generation by 8%.

  • Lead Quality and Market Coverage Improved

    Improved lead quality and market coverage by building automated Zillow & Realtor.com API feeds.

  • HubSpot CRM Optimization Saves $45K+

    Reduced vendor reliance and optimized HubSpot CRM rollout, saving $45K+.

  • $45K+ Saved via HubSpot CRM Optimization

    Saved $45K+ by reducing vendor dependency and optimizing HubSpot CRM rollout.

  • Expanded Market Reach via API Feeds

    Expanded market reach and improved lead quality by developing automated Zillow and Realtor.com API feeds.

  • Avoided $300K Hardware Upgrade Cost

    Rebuilt Next.js TV signage platform, avoiding $300K in hardware upgrade costs.

  • Signage Platform Overhaul Avoided $300K Hardware Costs

    Spearheaded signage platform overhaul, avoiding $300K in hardware costs and enhancing sales enablement.

  • HubSpot CRM Optimization Saved $45K+

    Reduced vendor dependency and optimized HubSpot CRM rollout, saving $45K+.

  • Vendor Reliance Reduced via Custom Inventory DB

    Reduced vendor reliance by designing a MongoDB-based inventory DB with SFTP/XML feeds.

  • Lead Conversion Rate Improvement

    Contributed to achieving a 15% improvement in lead conversion rates post Lasso-HubSpot integration.

  • Automated API Feeds Expanded Market Reach

    Developed automated Zillow and Realtor.com API feeds, expanding market reach and improving lead quality.

  • Zillow & Realtor.com API Feed Automation

    Automated Zillow and Realtor.com API feeds, expanding market reach and improving lead quality.

  • Lasso-to-HubSpot Migration Completed

    Successfully completed the Lasso to HubSpot CMS transition for all company divisions.

  • Signage Overhaul Avoids $300K Hardware Costs

    Led signage platform overhaul, avoiding $300K in hardware costs and enhancing sales enablement.

  • $300K Hardware Costs Avoided

    Avoided $300K in hardware costs through signage platform overhaul.

  • Contractor Cost Reduction – In-House Work

    Reduced vendor dependency and optimized HubSpot rollout, contributing to $30,000 annually in saved contractor costs.

  • HubSpot Rollout Cost Savings

    Optimized HubSpot rollout, saving $15,000 on implementation costs.

  • Website Redesign Launch – Engagement Uplift

    Launched a redesigned website, improving user engagement by 10%.