Projects

Spearheaded the design and launch of multiple high-performance corporate websites in Next.js, driven by the ARC headless CMS. Focused on UI/UX, static generation and revalidation, and SEO — improving PageSpeed scores from ~30 to 60–99, lifting engagement time by 40% and users by ~30%, and doubling organic search clicks.

Led product strategy and hands-on development of ARC, a bespoke multi-tenant headless CMS and backend platform (Node.js, Next.js, MongoDB) powering corporate websites and marketing operations for a $1B+ revenue homebuilder. Built a centralized inventory database and integration API that cut third-party vendor dependency and enabled dynamic feeds to HubSpot, Zillow, and Facebook. Delivered the core platform 30% under budget, saving ~$75K.

Architected ARC Connect (Node.js, Express, AWS), a central integration hub enabling multi-organization HubSpot support within the ARC CMS. Built automated workflows for data association, formatting, and synchronization across accounts — unifying product catalog and lead sync while improving efficiency and scalability for multi-org operations.

Rebuilt an outdated sales-center TV signage platform from scratch in Next.js on a custom, cost-effective mini-PC hardware solution across 150+ touchscreen devices. Added QR-code lead capture and centralized admin tools for cross-selling — avoiding ~$300K in hardware replacement costs and boosting lead generation by 8%.

Designed and built a suite of HubSpot CRM customizations — programmable email modules, custom objects, custom workflow actions, and API-based reporting. Automated repetitive marketing tasks and improved personalization, boosting marketing productivity by 15%, saving ~10% of team time, and cutting ~$700/month via automated data-formatting workflows.

Solely designed, developed, and launched a new WordPress website from scratch for Southern Impression Homes following a corporate reorganization. Delivered custom theme development, performance optimization (Lighthouse from ~6/25 to 80–99), and security hardening for a fast, secure subsidiary web presence.