Skills & Expertise
This page outlines my core professional competencies, categorized for clarity. It reflects a deep expertise in Technical Product Management, hands-on Full-Stack Development, strategic Digital Marketing, and comprehensive E-commerce Management, accumulated throughout my career.
Product Management
Product Vision & StrategyDefining product vision, strategy, and roadmaps.
Product Lifecycle ManagementManaging products from ideation to launch and iteration.
Data-Driven Decision MakingUsing data and KPIs to inform product decisions.
Agile/Scrum LeadershipLeading development using Agile/Scrum methodologies.
Cross-Functional LeadershipLeading and collaborating with diverse teams effectively.
Stakeholder CommunicationCommunicating effectively with stakeholders and executives.
Project Management (JIRA)Managing projects, priorities, and backlogs using tools like JIRA.
Market & Competitive AnalysisResearching market trends and competitor landscape.
Business Case DevelopmentCreating business cases with cost-benefit/ROI analysis.
UX Strategy & A/B TestingDefining UX strategy and utilizing A/B testing.
Problem Solving & Crisis ManagementIdentifying product/operational issues and managing critical situations.
Budget Management & Cost OptimizationOverseeing product budgets and implementing cost-saving measures.
Process Improvement & StandardizationStreamlining product development processes and standardizing best practices.
Vendor ManagementManaging external vendors and partner relationships.
Mentorship & Knowledge SharingMentoring team members and fostering a learning environment within product teams.
Multilingual FluencyUtilizing multilingual skills (English, Ukrainian, Russian) for effective communication.
Technical Expertise
Full-Stack DevelopmentFront-end and back-end application development.
System Architecture DesignArchitecting scalable client/server solutions and platforms.
API Development & IntegrationBuilding and integrating RESTful and custom APIs.
Database Management (MongoDB, MySQL)Designing, optimizing, and managing NoSQL/SQL databases.
JavaScriptCore language for web interactivity and applications.
Node.js (Express, Nest.js)Backend JavaScript runtime for scalable applications/APIs.
ReactLibrary for building modern user interfaces.
Next.jsReact framework for high-performance applications.
DevOps & Cloud (AWS Lambda, Vercel, Heroku)Managing infrastructure, deployment, and cloud services.
HubSpot API & CustomizationHubSpot API mastery, custom objects, workflows, multi-org.
Analytics & Reporting (GA4, GTM, Looker Studio, HotJar)Using analytics tools for tracking, analysis, and reporting.
CMS Development (Custom ARC, WordPress, Magento)Developing and managing content management systems.
GIT Version ControlManaging code versions for stability and collaboration.
Front-End Testing & QA LeadershipLeading QA efforts, web testing, test cases, defect reporting.
PHPServer-side scripting, often used with WordPress.
HTML & CSSFundamental languages for web structure and styling.
BootstrapFront-end framework for responsive web design.
Third-Party API IntegrationConnecting with services like HubSpot, Zillow, Google Maps.
Digital Marketing
SEO (Search Engine Optimization)Improving website visibility in organic search results.
SEM (Search Engine Marketing) & PPCManaging paid search campaigns and SEM strategy.
Email Marketing (MailChimp, HubSpot)Managing email campaigns and marketing automation.
Social Media Marketing & AdvertisingExecuting social media strategies and paid campaigns.
Content Marketing StrategyDeveloping and guiding content strategies.
E-commerce
E-commerce ManagementManaging online sales, listings, and e-commerce platforms.