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Professional Experience

Explore my career journey across software engineering and product leadership. Expand each role to view responsibilities and highlights.

Supported all business lines by developing, executing, and optimizing inbound and outbound digital marketing campaigns, with a strong focus on marketing-driven web development. This role blended strategic campaign management, hands-on technical web development, data analysis, and website optimization to drive results and meet KPIs in a fast-paced startup environment, laying a foundation for future technical and product management roles.

  • Website Error Reduction

    Reduced website errors by 15% through manual web testing and UX improvements.

  • Delivery Speed Improved by 10%

    Improved delivery speed by 10% via web dev workflow optimization.

  • Delivery Speed Improved 10%

    Improved delivery speed by 10% through optimized web development workflows.

  • 15% Reduction in Site Errors

    Cut site errors by 15% via web dev workflow optimization.

  • CTR Raised 12% via Workflow Optimization

    Optimized web dev workflows, raising click-through rate by 12%.

  • CTR Boosted by 12%

    Boosted click-through rate by 12% via web dev workflow optimization.

  • Lead Collection Growth Rate Increase

    Increased average lead collection growth rate by approximately 180% through SEO, SEM, and social media initiatives.

  • Site Errors Reduced by 15%

    Cut site errors by 15% via web dev workflow optimization.

  • Site Errors Reduced 15%

    Reduced site errors by 15%.

  • Delivery Speed Improved 10%

    Improved delivery speed by +10%.

  • Conversion Rate & Revenue Growth via SEO

    Boosted website conversion rate by 34% and revenue by 17% within 2 months via an SEO-driven organic strategy.

  • Site Errors Reduced 15%

    Reduced site errors by 15% through web development workflow optimization.

  • Email CTR Improvement via A/B Testing

    Improved email marketing click-through rates by 12% and achieved conversion uplift through A/B testing (Mailchimp/VWO).

  • Quarterly Revenue Goals Exceeded

    Exceeded quarterly revenue goals by up to 40% through successful promotional campaigns.

  • Social Media Ads Conversion Rate Uplift

    Increased social media ads conversion rate by 136% through granular audience setup.

  • Email Engagement Increase

    Enhanced email engagement by 40%.

  • Project Delivery Speed Improvement

    Sped up project delivery by 10% by optimizing workflows between marketing and development teams.

  • 12% CTR Boost

    Boosted click-through rate by 12% via web dev workflow optimization.

  • MS SharePoint Intranet Implementation

    Designed and implemented an MS Sharepoint Intranet.

  • 5 New Product Launches

    Launched 5 new products to market from a digital marketing readiness perspective.

  • 10% Improvement in Delivery Speed

    Improved delivery speed by 10% via web dev workflow optimization.

  • Website Traffic Growth

    Increased overall website traffic by 40% using inbound marketing techniques.

  • CTR Increased 12%

    Increased CTR by +12% through development of PHP/JS modules, responsive UI, and A/B tests.

  • Bounce Rate Reduction via Keyword Optimization

    Reduced bounce rates across email, social, and paid ad channels by approximately 58% through keyword optimization.