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Subsidiary Corporate WordPress Website

Brightland Homes (for Southern Impression Homes)•Technical Product Manager (Sole Developer)•2024

A new, performant, and secure WordPress website built from scratch for Southern Impression Homes, a subsidiary of Brightland Homes, as part of a strategic reorganization.

Challenge

Rapidly develop and launch a new, independent web presence for a subsidiary, ensuring high performance, security, and alignment with specific business needs following a reorganization.

Action

Solely designed, developed, and launched the new WordPress website from scratch. Focused on custom theme development, performance optimization (achieving significant Lighthouse score improvements), security best practices, and integrating specific tracking and business requirements for SI Homes.

Results

  • Successfully launched a new, fully functional website for the subsidiary.
  • Improved Lighthouse performance scores from a baseline of 6/25 (on previous attempts/placeholder) to 80-99.
  • Delivered a secure and effective online presence tailored to the subsidiary's needs.

Key Features

  • Custom WordPress theme and plugin development
  • Performance-optimized architecture
  • Enhanced security measures
  • Tailored content structure for subsidiary needs

Skills

Cross-Functional Leadership
Product Management
Leading and collaborating with diverse teams effectively.
Stakeholder Communication
Product Management
Communicating effectively with stakeholders and executives.
Problem Solving & Crisis Management
Product Management
Identifying product/operational issues and managing critical situations.
Process Improvement & Standardization
Product Management
Streamlining product development processes and standardizing best practices.
Mentorship & Knowledge Sharing
Product Management
Mentoring team members and fostering a learning environment within product teams.
Database Management (MongoDB, MySQL)
Technical Expertise
Designing, optimizing, and managing NoSQL/SQL databases.
DevOps & Cloud (AWS Lambda, Vercel, Heroku)
Technical Expertise
Managing infrastructure, deployment, and cloud services.
Analytics & Reporting (GA4, GTM, Looker Studio, HotJar)
Technical Expertise
Using analytics tools for tracking, analysis, and reporting.
PHP
Technical Expertise
Server-side scripting, often used with WordPress.
HTML & CSS
Technical Expertise
Fundamental languages for web structure and styling.