Portfolio

Enterprise Custom CMS & Backend Platform

About

A bespoke, multi-tenant headless Content Management System (ARC) and backend platform, including a custom inventory database, built to power corporate websites and streamline marketing operations for a $1B+ revenue company.

Impact

Launched robust CMS & backend supporting $1B+ annual revenue.
Delivered core project 30% under budget, saving $75K.
Minimized third-party vendor dependency (e.g., for inventory data via BDX), improving operational flexibility and control.
Enabled dynamic and customized feeds for key marketing platforms (HubSpot, Zillow, Facebook).
Improved data flexibility and streamlined development of new tools reliant on centralized inventory.

Key Projects

Custom multi-tenant headless CMS architecture (ARC)
Integrated MongoDB-based inventory database
Advanced API for integrations and dynamic content delivery
Dynamic content modeling and management capabilities
Scalable backend infrastructure

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Corporate Front-End Websites

About

A suite of high-performance, responsive corporate websites built with Next.js, leveraging the ARC headless CMS to drive lead generation and enhance user engagement for Brightland Homes.

Impact

Improved PageSpeed Insights from 30 to 60-99 points.
Increased user engagement time by 40% and overall user count by approx. 30%.
Boosted organic search clicks by 2x by resolving SEO issues post-launch.
Contributed to the platform infrastructure supporting over $1 billion in annual revenue.

Key Projects

High-performance Next.js front-end architecture
Dynamic content driven by ARC headless CMS
Optimized for speed (Static Site Generation, Revalidation)
Responsive and mobile-first design
Enhanced SEO structure and implementation

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Digital TouchscreenTV Signage

About

A modernized digital TV signage platform for sales centers, featuring a custom-built Next.js website, interactive content, lead capture, and centralized management, integrated with a cost-effective hardware solution.

Impact

Avoided $300,000 in hardware replacement costs.
Boosted lead generation by 8% through new website functionalities.
Eliminated previous hardware limitations, enabling new feature development.
Enhanced sales team capabilities with interactive tools.

Key Projects

Custom Next.js web application for TV display
Interactive touchscreen capabilities
QR code lead capture integration
Centralized admin tools for content management & cross-selling

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Multi-Org HubSpot API Integration Hub

About

A custom Node.js application (ARC Connect) serving as a central hub for complex API integrations, specifically enabling multi-organization HubSpot support within the ARC CMS, leveraging AWS for scalability and automated data sharing.

Impact

Successfully integrated multiple HubSpot accounts with a unified setup within ARC.
Enhanced product catalog and lead synchronization to support multiple organizations.
Improved overall system efficiency and scalability for multi-org operations.
Streamlined marketing and sales operations through automated data flow.

Key Projects

Custom Node.js REST API development for integration
Multi-organization HubSpot integration architecture
Automated data sharing and synchronization workflows
AWS-backed infrastructure for scalability
Deep HubSpot API utilization (OAuth 2.0, Custom Objects)

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Subsidiary Corporate WordPress Website

About

A new, performant, and secure WordPress website built from scratch for Southern Impression Homes, a subsidiary of Brightland Homes, as part of a strategic reorganization.

Impact

Successfully launched a new, fully functional website for the subsidiary.
Improved Lighthouse performance scores from a baseline of 6/25 (on previous attempts/placeholder) to 80-99.
Delivered a secure and effective online presence tailored to the subsidiary's needs.

Key Projects

Custom WordPress theme and plugin development
Performance-optimized architecture
Enhanced security measures
Tailored content structure for subsidiary needs

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HubSpot Advanced CRM Customizations & Automation Suite

About

A suite of custom-developed programmable modules, custom objects, and automated workflows within HubSpot CRM, designed to significantly enhance marketing team efficiency and campaign effectiveness.

Impact

Boosted marketing productivity by 15% (measured by campaign efficiency).
Optimized marketing team time by 10% via automation (e.g., inventory pricing emails).
Streamlined designer workflows and improved overall marketing team output.
Achieved $700/month savings from automated phone formatting workflows.

Key Projects

HubSpot custom objects for advanced data modeling
Custom-coded programmable email modules
Automated workflows for marketing and data tasks
API-based custom reporting solutions

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