Digital Marketing Specialist at NewBlue Inc.

Role summary

Supported all business lines by developing, executing, and optimizing inbound and outbound digital marketing campaigns, with a strong focus on marketing-driven web development. This role blended strategic campaign management, hands-on technical web development, data analysis, and website optimization to drive results and meet KPIs in a fast-paced startup environment, laying a foundation for future technical and product management roles.

Responsibilities

Web Development Workflow Optimization
Optimized web development workflows to improve performance, quality, and delivery speed.
Multi-Channel Digital Marketing Campaigns
Planned and executed digital marketing campaigns across diverse channels (Email, Social Media, PPC, Content Creation, Affiliates).
SEO & SEM Strategy
Implemented SEO-driven organic strategies and managed SEM campaigns and external agencies.
Paid Advertising ($100K+ Budget)
Administered paid advertising campaigns with annual budgets exceeding $100,000.
WordPress & Server-Side Development
Performed marketing-focused WordPress development (JavaScript, PHP, custom modules) and server-side coding (PHP, MySQL).
Responsive Web Design
Designed and implemented responsive web designs (HTML, CSS, Bootstrap).
Conversion Rate Optimization (A/B Testing)
Owned Conversion Rate Optimization (CRO) efforts, including A/B testing (VWO).
KPI Tracking & Analytics Reporting
Managed performance tracking (KPIs), data analysis, and reporting (Google Analytics, Data Studio).
Campaign Tagging & GTM Tracking
Ensured proper campaign tagging and tracking (Google Tag Manager, GA Goals & Events).
MySQL Database Management (1M+ Leads)
Managed and utilized MySQL databases (1M+ leads) for audience segmentation.
Marketing-Development Workflow Optimization
Collaborated with Product Marketers and optimized workflows between marketing and development teams.
Agency & Budget Management
Oversaw digital agencies and freelancers; managed digital marketing budgets.
Website Redesign QA Leadership
Led QA for website redesigns and contributed to new product launches.
SharePoint Intranet Infrastructure
Designed and implemented MS Sharepoint Intranet infrastructure.
Website Redesign QA Test Plan
Led the QA test plan for a new website redesign project.
PHP/JS Module & UI Development
Developed PHP/JS modules, responsive UI, and A/B tests.
Web Dev Workflow & Performance Optimization
Optimized web development workflow to improve site performance and delivery.

Achievements

Website Error Reduction

Reduced website errors by 15% through manual web testing and UX improvements.

Delivery Speed Improved by 10%

Improved delivery speed by 10% via web dev workflow optimization.

Delivery Speed Improved 10%

Improved delivery speed by 10% through optimized web development workflows.

15% Reduction in Site Errors

Cut site errors by 15% via web dev workflow optimization.

CTR Raised 12% via Workflow Optimization

Optimized web dev workflows, raising click-through rate by 12%.

CTR Boosted by 12%

Boosted click-through rate by 12% via web dev workflow optimization.

Lead Collection Growth Rate Increase

Increased average lead collection growth rate by approximately 180% through SEO, SEM, and social media initiatives.

Site Errors Reduced by 15%

Cut site errors by 15% via web dev workflow optimization.

Site Errors Reduced 15%

Reduced site errors by 15%.

Delivery Speed Improved 10%

Improved delivery speed by +10%.

Conversion Rate & Revenue Growth via SEO

Boosted website conversion rate by 34% and revenue by 17% within 2 months via an SEO-driven organic strategy.

Site Errors Reduced 15%

Reduced site errors by 15% through web development workflow optimization.

Email CTR Improvement via A/B Testing

Improved email marketing click-through rates by 12% and achieved conversion uplift through A/B testing (Mailchimp/VWO).

Quarterly Revenue Goals Exceeded

Exceeded quarterly revenue goals by up to 40% through successful promotional campaigns.

Social Media Ads Conversion Rate Uplift

Increased social media ads conversion rate by 136% through granular audience setup.

Email Engagement Increase

Enhanced email engagement by 40%.

Project Delivery Speed Improvement

Sped up project delivery by 10% by optimizing workflows between marketing and development teams.

12% CTR Boost

Boosted click-through rate by 12% via web dev workflow optimization.

MS SharePoint Intranet Implementation

Designed and implemented an MS Sharepoint Intranet.

5 New Product Launches

Launched 5 new products to market from a digital marketing readiness perspective.

10% Improvement in Delivery Speed

Improved delivery speed by 10% via web dev workflow optimization.

Website Traffic Growth

Increased overall website traffic by 40% using inbound marketing techniques.

CTR Increased 12%

Increased CTR by +12% through development of PHP/JS modules, responsive UI, and A/B tests.

Bounce Rate Reduction via Keyword Optimization

Reduced bounce rates across email, social, and paid ad channels by approximately 58% through keyword optimization.