My WorkAchievementsExperienceSkillsAboutContact

Enterprise Custom CMS & Backend Platform

Brightland Homes•Technical Product Manager (Product Lead & Key Developer)•2023-Present

A bespoke, multi-tenant headless Content Management System (ARC) and backend platform, including a custom inventory database, built to power corporate websites and streamline marketing operations for a $1B+ revenue company.

Challenge

Reduce dependency on third-party vendors, enhance internal content management capabilities, centralize inventory data, improve website performance, and provide a scalable platform for core marketing operations.

Action

Led product strategy and Agile delivery. Spearheaded the full lifecycle from ideation and blueprinting to hands-on development (Node.js for backend components, Next.js for admin interfaces) and launch. Managed overseas developers and directly contributed to coding, system architecture, and database design (MongoDB).

Results

  • Launched robust CMS & backend supporting $1B+ annual revenue.
  • Delivered core project 30% under budget, saving $75K.
  • Minimized third-party vendor dependency (e.g., for inventory data via BDX), improving operational flexibility and control.
  • Enabled dynamic and customized feeds for key marketing platforms (HubSpot, Zillow, Facebook).
  • Improved data flexibility and streamlined development of new tools reliant on centralized inventory.

Key Features

  • Custom multi-tenant headless CMS architecture (ARC)
  • Integrated MongoDB-based inventory database
  • Advanced API for integrations and dynamic content delivery
  • Dynamic content modeling and management capabilities
  • Scalable backend infrastructure

Skills

Product Vision & Strategy
Product Management
Defining product vision, strategy, and roadmaps.
Product Lifecycle Management
Product Management
Managing products from ideation to launch and iteration.
Agile/Scrum Leadership
Product Management
Leading development using Agile/Scrum methodologies.
Cross-Functional Leadership
Product Management
Leading and collaborating with diverse teams effectively.
Business Case Development
Product Management
Creating business cases with cost-benefit/ROI analysis.
Budget Management & Cost Optimization
Product Management
Overseeing product budgets and implementing cost-saving measures.
Vendor Management
Product Management
Managing external vendors and partner relationships.
Multilingual Fluency
Product Management
Utilizing multilingual skills (English, Ukrainian, Russian) for effective communication.
System Architecture Design
Technical Expertise
Architecting scalable client/server solutions and platforms.
API Development & Integration
Technical Expertise
Building and integrating RESTful and custom APIs.
Database Management (MongoDB, MySQL)
Technical Expertise
Designing, optimizing, and managing NoSQL/SQL databases.
JavaScript
Technical Expertise
Core language for web interactivity and applications.
Node.js (Express, Nest.js)
Technical Expertise
Backend JavaScript runtime for scalable applications/APIs.
Next.js
Technical Expertise
React framework for high-performance applications.
DevOps & Cloud (AWS Lambda, Vercel, Heroku)
Technical Expertise
Managing infrastructure, deployment, and cloud services.
PHP
Technical Expertise
Server-side scripting, often used with WordPress.
Bootstrap
Technical Expertise
Front-end framework for responsive web design.