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Corporate Front-End Websites

Brightland HomesTechnical Product Manager (Product Lead & Key Developer)2023-Present

A suite of high-performance, responsive corporate websites built with Next.js, leveraging the ARC headless CMS to drive lead generation and enhance user engagement for Brightland Homes.

Challenge

Develop new corporate websites that effectively support marketing operations, significantly improve user engagement and technical performance, and seamlessly integrate with the new ARC headless CMS.

Action

Spearheaded the development and launch of multiple custom corporate websites using Next.js. Focused on UI/UX, hands-on technical implementation, performance optimization (static site generation, revalidation logic), and SEO.

Results

  • Improved PageSpeed Insights from 30 to 60-99 points.
  • Increased user engagement time by 40% and overall user count by approx. 30%.
  • Boosted organic search clicks by 2x by resolving SEO issues post-launch.
  • Contributed to the platform infrastructure supporting over $1 billion in annual revenue.

Key Features

  • High-performance Next.js front-end architecture
  • Dynamic content driven by ARC headless CMS
  • Optimized for speed (Static Site Generation, Revalidation)
  • Responsive and mobile-first design
  • Enhanced SEO structure and implementation

Skills

Product Vision & Strategy
Product Management
Defining product vision, strategy, and roadmaps.
Product Lifecycle Management
Product Management
Managing products from ideation to launch and iteration.
Data-Driven Decision Making
Product Management
Using data and KPIs to inform product decisions.
Cross-Functional Leadership
Product Management
Leading and collaborating with diverse teams effectively.
Project Management (JIRA)
Product Management
Managing projects, priorities, and backlogs using tools like JIRA.
UX Strategy & A/B Testing
Product Management
Defining UX strategy and utilizing A/B testing.
Budget Management & Cost Optimization
Product Management
Overseeing product budgets and implementing cost-saving measures.
Process Improvement & Standardization
Product Management
Streamlining product development processes and standardizing best practices.
System Architecture Design
Technical Expertise
Architecting scalable client/server solutions and platforms.
Database Management (MongoDB, MySQL)
Technical Expertise
Designing, optimizing, and managing NoSQL/SQL databases.
Node.js (Express, Nest.js)
Technical Expertise
Backend JavaScript runtime for scalable applications/APIs.
Next.js
Technical Expertise
React framework for high-performance applications.
DevOps & Cloud (AWS Lambda, Vercel, Heroku)
Technical Expertise
Managing infrastructure, deployment, and cloud services.
Analytics & Reporting (GA4, GTM, Looker Studio, HotJar)
Technical Expertise
Using analytics tools for tracking, analysis, and reporting.
HTML & CSS
Technical Expertise
Fundamental languages for web structure and styling.