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Digital TouchscreenTV Signage

Brightland Homes•Web Specialist (acting as Product Manager & Lead Developer)•2022

A modernized digital TV signage platform for sales centers, featuring a custom-built Next.js website, interactive content, lead capture, and centralized management, integrated with a cost-effective hardware solution.

Challenge

Overhaul an outdated, unstable TV signage platform reliant on obsolete technology and expensive hardware, which limited feature development and incurred high costs.

Action

Architected a cost-effective mini-PC hardware solution. Rebuilt the TV signage website from scratch using Next.js, implementing QR code lead capture and admin tools for cross-selling. Designed hardware configurations for 150+ touchscreen devices.

Results

  • Avoided $300,000 in hardware replacement costs.
  • Boosted lead generation by 8% through new website functionalities.
  • Eliminated previous hardware limitations, enabling new feature development.
  • Enhanced sales team capabilities with interactive tools.

Key Features

  • Custom Next.js web application for TV display
  • Interactive touchscreen capabilities
  • QR code lead capture integration
  • Centralized admin tools for content management & cross-selling

Skills

Product Vision & Strategy
Product Management
Defining product vision, strategy, and roadmaps.
Product Lifecycle Management
Product Management
Managing products from ideation to launch and iteration.
Cross-Functional Leadership
Product Management
Leading and collaborating with diverse teams effectively.
Budget Management & Cost Optimization
Product Management
Overseeing product budgets and implementing cost-saving measures.
Multilingual Fluency
Product Management
Utilizing multilingual skills (English, Ukrainian, Russian) for effective communication.
System Architecture Design
Technical Expertise
Architecting scalable client/server solutions and platforms.
Database Management (MongoDB, MySQL)
Technical Expertise
Designing, optimizing, and managing NoSQL/SQL databases.
Node.js (Express, Nest.js)
Technical Expertise
Backend JavaScript runtime for scalable applications/APIs.
HubSpot API & Customization
Technical Expertise
HubSpot API mastery, custom objects, workflows, multi-org.
HTML & CSS
Technical Expertise
Fundamental languages for web structure and styling.
Social Media Marketing & Advertising
Digital Marketing
Executing social media strategies and paid campaigns.