Multi-Org HubSpot API Integration Hub
2024
Technical Product Manager
Brightland Homes
Developed ARC Connect, a centralized integration platform enabling multiple HubSpot organizations to operate through a unified enterprise CMS while automating CRM synchronization and marketing workflows.
My involvement
- Designed the platform architecture using Node.js, Express, and AWS.
- Built APIs connecting the ARC CMS with multiple HubSpot organizations.
- Implemented automated product, lead, and data synchronization workflows.
- Developed reusable integration services supporting scalable CRM operations.
- Improved data consistency and synchronization reliability across connected systems.
Outcomes
- Enabled multi-organization HubSpot support within the enterprise CMS.
- Unified product catalog and lead synchronization across business units.
- Reduced manual CRM administration through workflow automation.
- Established a reusable integration foundation for future CRM initiatives.