Technical Product Manager at Brightland Homes

Role summary

Served as a hybrid Technical Product Manager, Solution Architect, and Full-Stack Software Engineer, leading the strategy, architecture, and delivery of enterprise web platforms supporting over $1 billion in annual revenue. Owned a cloud-based enterprise CMS, multi-tenant SaaS platform, and customer-facing digital products from product definition through engineering execution.

Partnered with engineering, marketing, sales, and business stakeholders to define roadmaps, prioritize initiatives, modernize platforms, and deliver scalable solutions. Combined product ownership with hands-on development and technical leadership to improve customer experience, streamline operations, and establish a foundation for long-term growth.

Responsibilities

End-to-End SDLC Ownership (CMS & Platform)
Led end-to-end SDLC for the enterprise CMS and multi-tenant web platform.
Program Governance & Compliance (Jira, KPI, GDPR)
Enhanced program governance, compliance, and operational visibility by introducing Jira intake and KPI reporting processes, and ensuring full CCPA/GDPR compliance.
Product Vision & Innovation Strategy
Defines and champions product vision, strategy, and innovation for digital assets.
Full Product Lifecycle & Budget Oversight
Manages the full product lifecycle, including budget and financial oversight.
Market Research & Requirements Definition
Conducts market research, analysis, and defines complex requirements, leveraging data and KPIs for decision-making.
Feature Prioritization & Roadmap Execution
Owns feature prioritization and roadmap execution, ensuring alignment with strategic goals.
Product Operations & System Transitions
Oversees product operations, maintenance, QA, system transitions, and data migrations.
Cross-Functional Leadership & Vendor Partnerships
Leads cross-functional collaboration, stakeholder management, and vendor partnerships.
Agile Delivery & Executive Communication
Directs Agile methodologies, executive communication, and crisis management.
Technical Design & Platform Architecture
Leads technical design, including system architecture, technology stack upgrades (e.g., Next.js version upgrades, ARC version upgrades), platform modernization, and multi-organizational system needs.
Hands-On Full-Stack Development
Actively engages in hands-on full-stack development: application/API development (including custom feeds), advanced CRM customizations (HubSpot multi-org integrations, custom workflows, API-based reporting, programmable emails), sales enablement tools (TV signage, dynamic offers sync), internal tooling (image optimizer, media library), database/service integration (Google Maps API optimization), code optimization (revalidation logic), and debugging.
DevOps & Infrastructure Management
Manages DevOps and infrastructure aspects, including version control.
Continuous Improvement & Mentorship
Drives continuous improvement, industry awareness, process standardization (JIRA for feedback/issues), and mentorship.
Enterprise CMS (ARC) Lifecycle Delivery
Spearheaded the full lifecycle of an enterprise Custom CMS (ARC) and multiple corporate websites.
AI Floor Plan Description Tool
Developed an AI-driven tool for automated floor plan description generation.
HubSpot Privacy Compliance Integration
Integrated privacy compliance systems with HubSpot for efficient user data management.
Offers Entity Migration & Real-Time HubSpot Sync
Migrated offers to a standalone entity enabling real-time HubSpot updates and improved user experience with a dedicated interface.
Multi-Platform API Integrations
Engineered robust API integrations (HubSpot, Zillow, Google Ads, Realtor.com) for automated inventory/lead flow, including custom feeds for Zillow and Realtor.com.
ARC Connect Multi-Org HubSpot Integration
Architected and implemented ARC Connect for multi-organization HubSpot integrations, enhancing system efficiency and scalability; integrated ARC Connect into existing ARC infrastructure (previously a separate app), adding workflows and connections for associations and formatting across accounts.
Next.js & ARC Platform Modernization
Managed Next.js version upgrades and ARC platform modernization, including static site generation and a structural overhaul.
Image Optimizer Lambda Revamp
Revamped the image optimizer/converter system (Lambda function), resolving all image issues across feeds and integrations (HubSpot, Facebook, Google).
Advanced HubSpot CRM Customizations
Designed and implemented advanced CRM customizations: HubSpot Programmable Emails, Custom Objects (e.g., Realtor/Community), custom workflow actions (phone format, name capitalize), and "Meetings by Community" reports with past meetings sync.
Dynamic Offers Sync (ARC, Web, TV, HubSpot)
Developed dynamic offers synchronization across ARC, Website, TV, and HubSpot with generic placeholders, streamlining sales efforts.
Base Plan Main Image Logic
Implemented new "main image" logic for base plans, allowing default elevations to be selected at the base plan level, saving designer time on updates.
Media Library Revamp
Revamped the media library for better usability, adding "system" folders for inventory image uploads.
TV Hardware Upgrade (Software Lead)
Led the software side of the TV Hardware upgrade project.
JIRA Product Issue Tracking Process
Implemented an improved process for tracking marketing web product issues, feedback, and projects via JIRA.
Launch QA & Website Security
Conducted rigorous QA to reduce critical launch issues and enhance website security.
Enterprise CMS Platform Architecture
Architected and built enterprise CMS & multi-tenant platform using Next.js, Node.js, and MongoDB, core to $1B+ operations.
Site Performance Optimization (PageSpeed 30→95)
Optimized site performance, improving PageSpeed score from 30 to 95.
Automated SEO Tags & AI Content Tools
Automated SEO tag generation for 20K+ images and developed AI content tools.
Google Maps API & DB Query Optimization
Optimized Google Maps API usage and performed API consolidation and DB query optimization.
Core Digital Infrastructure ($1B+ Operations)
Established core digital infrastructure supporting $1B+ operations via AWS-hosted CMS and SaaS platform.
CMS–HubSpot Real-Time Cloud Integration
Shipped CMS–HubSpot CRM real-time cloud integration, improving scalability, reducing errors, and streamlining workflows.
Cost Optimization Aligned to Roadmap
Drove cost optimization aligned to product roadmap across Google Maps, in-house delivery, API consolidation, DB optimization, and automation.
Performance & Engagement Improvements
Drove performance and engagement improvements across site speed, lead generation, and organic search.

Achievements

Enterprise ARC CMS Full Lifecycle Delivery

Spearheaded the full lifecycle of an enterprise Custom CMS (ARC) and multiple corporate websites.

Lead Generation Increased by 10%

Increased lead generation by 10%.

CCPA/GDPR Full Compliance Achieved

Achieved full CCPA/GDPR compliance with a new cookies banner and data request system, integrated with HubSpot for efficient user data management.

Website Security Enhancement via QA

Reduced critical launch issues and enhanced website security by 30% through rigorous QA.

Engagement Time Increased 40%

Boosted engagement time by +40% following performance improvements.

Mobile Experience Redesign

Implemented redesigned elements to improve mobile experience (verified via GA changes in August 2024).

AI Image SEO for 20K+ Assets

Delivered AI-driven image SEO automation covering 20,000+ assets.

CMS–HubSpot Integration Saved 400+ Hours/Year

Shipped CMS–HubSpot real-time sync capabilities, saving the marketing team 400+ hours/year, improving data scalability, reducing errors, and simplifying marketing workflows.

Roadmap-Aligned Cost Savings Across Multiple Initiatives

Drove cost optimization aligned to roadmap: $50K/yr (Google Maps), $40K (in-house delivery), $4K/yr (API consolidation), $3K/yr (DB optimization), $8K/yr (automation).

AI Content Generator Cut Production Weeks to Days

Delivered AI-powered content generator that cut production time from weeks to days.

TV Website Redesign – Rapid Delivery

Executed a TV Website redesign in 4 days, resulting in a +7.5% engagement rate and +20% engagement time.

PageSpeed Improved from 30 to 60-95

Improved PageSpeed scores from 30 to 60-95 through site performance optimization.

Sync Time Reduced Hours to Seconds

Reduced data sync time from hours to seconds through real-time integrations with HubSpot, Zillow, and Realtor.com.

GPH/WH Redirect Website Cost Avoidance

Averted potential costs of $1,500 by developing a new service website for GPH/WH redirects.

Image SEO Automation Cost Savings

Automated SEO tag generation for 2,512+ images, reducing costs to ~$80 (vs. ~$500 estimated), streamlining manual effort and enhancing admin tools and data feeds.

Organic Search Clicks Doubled

Boosted organic search clicks by 2x by resolving SEO issues post-website launch (March 2024, verified via Search Console).

API & DB Optimization Saved $7K/Year

Saved $7K/year via API consolidation and DB query optimization.

~30% Reduction in Critical Launch Issues

Reduced critical launch issues by approximately 30% through improved program governance.

Offers Migration – Rapid Delivery

Migrated offers to a standalone entity, cutting developer overhead and enabling real-time HubSpot updates. Completed in ~3 days vs. estimated 3-4 weeks.

SI Website Performance Overhaul

Built a new website for SI, improving performance and security (Lighthouse scores from 6/25 to 80-99).

CMS Platform Delivered 30% Under Budget

Built enterprise CMS & multi-tenant platform 30% under budget, core to $1B+ operations.

$8K/yr Saved via Automation

Achieved $8K/year in cost savings from automation.

AI Floor Plan Generator – Cycle Time Reduction

Developed an AI-driven tool that cut floor plan description creation time from 3-4 weeks to 2-3 days, saving significant effort. Delivered 225 professional descriptions for ~$15, scalable to 900+ future plans.

Website User Count Growth

Increased overall website user count by approximately 30%.

$4K/yr Saved via API Consolidation

Achieved $4K/year in cost savings from API consolidation.

Custom Website Launch

Blueprinted and launched a custom website project, aligning technical and marketing objectives.

$50K/yr Saved via Google Maps API

Achieved $50K/year in cost savings through Google Maps API optimization.

$40K Saved via In-House Web Development

Achieved $40K in cost savings through in-house web development.

ARC CMS 30% Under Budget

Delivered the ARC Custom CMS and Website project 30% under budget, realizing $75,000 in total savings (budget $250K, completed for $175K).

Revalidation Logic Cost Reduction

Rebuilt and optimized revalidation logic (May: 160, June: 120, July: 176, Aug: 40), reducing operational costs by 3-4 times (approximately $3,000/year), with potential for further optimization.

Product Strategy for $1B+ Revenue Platforms

Led product strategy and Agile delivery for web platforms supporting $1B+ annual revenue.

Analytics & Marketing

A/B TestingGoogle Analytics & GTMLooker StudioSEO

Backend Development

NestJSNode.jsPHP

Cloud Infrastructure & DevOps

Amazon S3AWS

Data & Databases

MongoDBMySQL

Execution & Delivery

AgileUAT Coordination

Frontend Development

HTML/CSSJavaScriptNext.jsReact

Leadership

FinOpsStakeholder Management

Platforms & Technologies

GitGoogle Maps APIHubSpotHubSpot APIJiraMagentoVercelWordPress

Product Management

AI Strategy & AutomationMarket ResearchProduct Vision & StrategyRoadmap & Prioritization

Software Architecture

OAuth 2.0RBACSystem Architecture

Technical Product Manager