Technical Product Manager

Led end-to-end SDLC for the enterprise CMS and multi-tenant web platform.

Enhanced program governance, compliance, and operational visibility by introducing Jira intake and KPI reporting processes, and ensuring full CCPA/GDPR compliance.

Defines and champions product vision, strategy, and innovation for digital assets.

Manages the full product lifecycle, including budget and financial oversight.

Conducts market research, analysis, and defines complex requirements, leveraging data and KPIs for decision-making.

Owns feature prioritization and roadmap execution, ensuring alignment with strategic goals.

Oversees product operations, maintenance, QA, system transitions, and data migrations.

Leads cross-functional collaboration, stakeholder management, and vendor partnerships.

Directs Agile methodologies, executive communication, and crisis management.

Leads technical design, including system architecture, technology stack upgrades (e.g., Next.js version upgrades, ARC version upgrades), platform modernization, and multi-organizational system needs.

Actively engages in hands-on full-stack development: application/API development (including custom feeds), advanced CRM customizations (HubSpot multi-org integrations, custom workflows, API-based reporting, programmable emails), sales enablement tools (TV signage, dynamic offers sync), internal tooling (image optimizer, media library), database/service integration (Google Maps API optimization), code optimization (revalidation logic), and debugging.

Manages DevOps and infrastructure aspects, including version control.

Drives continuous improvement, industry awareness, process standardization (JIRA for feedback/issues), and mentorship.

Spearheaded the full lifecycle of an enterprise Custom CMS (ARC) and multiple corporate websites.

Developed an AI-driven tool for automated floor plan description generation.

Integrated privacy compliance systems with HubSpot for efficient user data management.

Migrated offers to a standalone entity enabling real-time HubSpot updates and improved user experience with a dedicated interface.

Engineered robust API integrations (HubSpot, Zillow, Google Ads, Realtor.com) for automated inventory/lead flow, including custom feeds for Zillow and Realtor.com.

Architected and implemented ARC Connect for multi-organization HubSpot integrations, enhancing system efficiency and scalability; integrated ARC Connect into existing ARC infrastructure (previously a separate app), adding workflows and connections for associations and formatting across accounts.

Managed Next.js version upgrades and ARC platform modernization, including static site generation and a structural overhaul.

Revamped the image optimizer/converter system (Lambda function), resolving all image issues across feeds and integrations (HubSpot, Facebook, Google).

Designed and implemented advanced CRM customizations: HubSpot Programmable Emails, Custom Objects (e.g., Realtor/Community), custom workflow actions (phone format, name capitalize), and "Meetings by Community" reports with past meetings sync.

Developed dynamic offers synchronization across ARC, Website, TV, and HubSpot with generic placeholders, streamlining sales efforts.

Implemented new "main image" logic for base plans, allowing default elevations to be selected at the base plan level, saving designer time on updates.

Revamped the media library for better usability, adding "system" folders for inventory image uploads.

Led the software side of the TV Hardware upgrade project.

Implemented an improved process for tracking marketing web product issues, feedback, and projects via JIRA.

Conducted rigorous QA to reduce critical launch issues and enhance website security.

Architected and built enterprise CMS & multi-tenant platform using Next.js, Node.js, and MongoDB, core to $1B+ operations.

Optimized site performance, improving PageSpeed score from 30 to 95.

Automated SEO tag generation for 20K+ images and developed AI content tools.

Optimized Google Maps API usage and performed API consolidation and DB query optimization.

Established core digital infrastructure supporting $1B+ operations via AWS-hosted CMS and SaaS platform.

Shipped CMS–HubSpot CRM real-time cloud integration, improving scalability, reducing errors, and streamlining workflows.

Drove cost optimization aligned to product roadmap across Google Maps, in-house delivery, API consolidation, DB optimization, and automation.

Drove performance and engagement improvements across site speed, lead generation, and organic search.