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Corporate Front-End Websites

2023 – Jan 2024

Technical Product Manager

Brightland Homes

Developed multiple high-performance corporate websites using Next.js and the ARC headless CMS, delivering modern user experiences, strong SEO performance, and scalable content publishing across multiple brands.

My involvement

  • Designed and developed multiple corporate websites using Next.js.
  • Built reusable frontend components integrated with the ARC CMS.
  • Implemented static generation, incremental revalidation, and SEO optimization.
  • Improved website performance, accessibility, and user experience.
  • Supported ongoing platform enhancements across multiple brands.

Outcomes

  • Improved Lighthouse/PageSpeed scores from approximately 30 to 60–99.
  • Increased average engagement time by approximately 40%.
  • Increased users by approximately 30%.
  • Doubled organic search clicks through technical SEO improvements.

Technologies used

Google Analytics / GTMBudget ManagementProcess OptimizationProduct ManagementDevOpsCross-Functional Team LeadershipProject Management (JIRA)Data-Driven Decision-MakingProduct Vision & StrategyUser Experience (UX) & A/B TestingHTML / CSSMongoDBNext.jsNode.jsSystem Architecture