HubSpot CRM Automation Suite
2023 – Feb 2024
Technical Product Manager
Brightland Homes
Developed a suite of HubSpot CRM customizations and automation tools that streamlined marketing operations, improved personalization, and reduced repetitive manual work.
My involvement
- Built custom CRM extensions using the HubSpot API.
- Developed custom objects, workflow actions, and email modules.
- Automated marketing workflows and reporting processes.
- Implemented data transformation and synchronization logic.
- Improved CRM flexibility through custom application development.
Outcomes
- Increased marketing productivity by approximately 15%.
- Reduced manual team effort by approximately 10%.
- Eliminated approximately $700 per month in recurring software costs.
- Improved personalization and reporting across marketing campaigns.